In October 2028, the Global Gaming Expo (G2E) in Las Vegas saw one of its most ambitious and visually striking installations: a casino booth designed and executed by 760 Display for ZetCasino. Bringing together over 25,000 industry professionals, the expo is known as the premier event for gaming innovation. This year, the partnership between a seasoned exhibit designer and a digital casino operator resulted in a showcase that blended architectural creativity, immersive technology, and the vibrant energy of online gaming.
The booth concept drew direct inspiration from Zetcasino Casino https://zet-casino-de.com/, where the aesthetics of online casino play — blackjack tables, roulette wheels, and themed slot environments — shaped the visual and interactive elements. Measuring 40 by 60 feet, the structure included a two-story tower clad in LED panels, projecting casino gameplay in real time. Inside, visitors experienced an interactive blackjack simulation and virtual slot games presented on curved OLED screens, creating a sense of immersion comparable to stepping inside a digital casino lobby.
Casino design meets exhibition architecture
760 Display approached the project by combining traditional booth-building craftsmanship with theatrical staging techniques. The design team installed over 300 linear feet of programmable lighting, synchronized with gaming visuals, to echo the dynamics of a live casino floor. Custom-built roulette wheels served as sculptural centerpieces, while poker table replicas doubled as meeting spaces for networking. According to official G2E statistics, the booth attracted more than 8,500 visitors during the four-day event, representing nearly one-third of total expo foot traffic.
ZetCasino’s brand identity showcased through casino technology
For ZetCasino, the booth was more than a trade show presence; it was an opportunity to translate the virtual experience of its platform into a tangible environment. The company emphasized responsible gaming and innovation by presenting data visualizations on gaming algorithms and demonstrating augmented reality slots. With support from 760 Display’s technical team, the booth incorporated 12 motion-tracking kiosks where visitors could “spin” virtual reels using hand gestures, showcasing how online casino mechanics can be adapted into physical spaces.
Community and casino culture at the G2E expo
The collaboration also highlighted the social aspects of gaming. A dedicated “Casino Lounge” inside the booth hosted panel talks, including a session with analyst Rebecca Lin on global iGaming trends, attended by more than 400 delegates. ZetCasino executives shared projections suggesting that online gaming participation in Europe would grow by 19% between 2027 and 2030, underlining the relevance of merging exhibition design with casino storytelling. Visitors praised the booth not only for its visual spectacle but also for its ability to create dialogue between technology providers, operators, and regulators.
A model for future casino exhibits
The success of the booth confirmed that the fusion of exhibit design and casino culture can redefine the expectations of trade show environments. Post-event surveys conducted by G2E organizers reported a 92% satisfaction rate among attendees who visited the ZetCasino stand, citing “interactivity” and “atmosphere” as key highlights. For 760 Display, the project demonstrated its capacity to push the boundaries of exhibit architecture, while ZetCasino solidified its presence as a leading digital gaming platform. The collaboration at G2E 2028 set a new benchmark: a casino booth that was both a physical marvel and a symbolic extension of the ever-expanding world of online gaming.