Challenge: FRS was a new brand in the crowded marketplace of energy drinks. Their story was different that just “more caffeine”.
Solution: Created a space with lots of light to illustrate energy. We included interactive walls for attendees can write statements on molecules. This was one of first booths to include LED lighting in 2009.
“The molecule boxes were great – all of the attendees loved the concept and most took the time to write positive statements on their molecule and add to the wall”
•Custom sampling bars with magnetic tops with magnetic molecules
• White molecules in back inset LED glowing display cases
• “This must be the most expensive 10×20 ever built” due to the visual effect it had on viewers