Challenge: There’s always time for firsts – client supplied us with a song from which to create their booth.

Solution: After listening to the song 10,000 times, we created elements that worked by themselves and as a group, just like instruments in a song. The most impressive elements were the use of suspended scrim fabric to project characters onto, a giant 9′ diameter red ball, gaming stations for 10 players, AC conference room, lounge and fur-covered walls.

“As I walked through this space, I could hear the song, the big red ball and projections put me over the top.”